429 Magazine

Urban Outfitters donates to Santorum

By Anna Peirano

 

Urban Outfitters president Richard Hayne has donated over $13,000 to Rick Santorum over the years. While records show he has not donated to the presidential candidate this cycle, he did send checks to the campaign of Pennsylvania Republican Representative Pat Meehan.

The clothing retailer is perceived by consumers as a refuge for urban hipsters and young liberals. However, like with many corporations, the perception and the politics don't necessarily parallel. Urban Outfitters, Inc. also owns brands like Anthropologie and Free People.

The news of Hayne's politics isn't entirely new, but the discussion is once again gaining traction.

A 2003 Philadelphia Weekly article reported on Hayne's donations and said, "While the typical Urban Outfitters shoppers is likely to be liberal-minded… the fifty something Hayne is mom-and-apple-pie conservative."

A 2008 article in Money UK reported that Hayne had, "views on homosexuality [that] are both bizarre and old-fashioned," and said that, "buying his clothes is like giving cash to George Bush."

As the economy continues to fumble and consumers are more mindful of the power of a dollar, the choices of where they place that power is becoming more important. Companies can no longer be faceless corporations, but need to carry a message and an ideal that buyers can get behind.

Teen pop star and emerging political activist Miley Cyrus tweeted, "Love that everybody is hating on Urban Outfitters… Not only do they steal from artists but every time you give them money you help finance a campaign against gay equality. #SHADYASHELL."

Urban Outfitters came under a different kind of fire earlier this year from the LGBT community. Available on the company's website was a greeting card deemed transphobic. You can view the message below.

Written By:
Anna Peirano
Anna Peirano
Fri, Mar 30, 2012
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