"Playbill," the performing arts magazine known for it's yellow and black cover, will be adding some additional hues to its logo for the first time in its 130 year history.
In honor of LGBT Pride month, all covers for both on and off Broadway theater publications will be printed rainbow. The brand's digital properties and social media profiles will also make the shift in the last week of June in honor of celebrations in New York City, San Francisco, Chicago, and other major cities around the world.
LGBT-related content will be published on Playbill.com starting on June 1, with stories relating to profiles of non profits such as Broadway Impact and Broadway Cares/Equity Fights AIDS and more.
"The Broadway community has always been at the forefront of this issue — leading the way to prove that equality, love and respect matters," says Playbill president and CEO Philip Birsh in a statement. "Playbill continues its support for this vital cause by honoring all the outstanding efforts made by the community at large and will lend our magazine—the magazine of Broadway—to celebrate all the theatrical community has done to further the efforts towards fairness and equality."